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Coporate Identity (CI)

The logo mark takes into consideration the harmony
with "Happy Wing"

The logo mark is designed with consideration given to the formative
characteristics of the "Happy Wing".
Using the logo mark solely has the advantage of fewer spatial
restrictions and better legibility, but it lacks the symbolism
to be used as an identifier representing SK. Therefore, in principle,
when expressed in the media, the logo mark should be used
in combination with the "Happy Wing" symbol mark for the effective
delivery of the SK identifier.
  • The formative characteristics of
    the logo mark 1
    The logo mark is designed with a Bliss
    Bold font. Bliss Bold is a smooth and
    curvaceous font with a simple and legible
    structure.
  • The formative characteristics of
    logo mark 2
    The ends of the "S" and "K" are in curves so
    that the sense of space between
    the letters is expressed. These formative
    characteristics deliver a gentle and friendly
    image.

The basic symbol mark "Happy Wing"

"Happy Wing" is the element that represents SK identifier’s formative
characteristics and symbolism the best. To avoid any image degradation
from distortion, modification, and misuse of the identity, the regulations
and principles associated with the application of the symbol mark must
be adhered to. "Happy Wing" is the representation of two soaring wings
with the motif of a communication satellite, kite, etc., symbolizing the
advancement of energy, chemical and information communication
businesses, the two growth axes of SK, and is the face of SK embodying
the enterprising spirit towards the global market and the will of
"the pursuit of happiness."
  • The formative characteristics of
    he symbol mark 1
    It expresses a dynamic and enterprising
    sentiment along with the meaning of
    soaring. When using the symbol mark
    in the identifier, the specified angle on
    the left (29.4˚) should be followed.
  • The formative characteristics of
    the symbol mark 2
    The white line of "Happy Wing" represents
    the "S" and "K" of SK. This is for the
    reinforcement of SK’s identifier, and it
    should not be dislocated or distorted.

규정 내용

Spatial regulations

In order to maintain the formative characteristics of the SK identifier, there should be a minimal protected space around the symbol mark and logo
mark. The spatial regulations of the symbol mark and the logo mark are divided into spatial regulations A and B, which must be followed.

    • Logo mark’s spatial regulation A
      When applying the logo mark, there must
      be enough clear space as per the spatial
      regulations. When assuming the height
      of "K" in the logo mark is X, there has to
      be 0.5X of space on every side.
    • Logo mark’s spatial regulation B
      Spatial regulation B can be applied only
      when legibility cannot be secured due to
      spatial restrictions in the media such as
      billboards, drafts, and printouts, where
      legibility is important. When assuming a
      height of "K" in the logo mark is X, there
      has to be 0.25X of minimum space on
      every side.
    • Symbol mark’s spatial regulation A
      The symbol mark is located on the top
      right of the logo mark, considering the
      optical progress direction of the
      "Happy Wing". When assuming the height
      of "K" in the logo mark is X, the size of
      the symbol mark should be 1.1X and
      the distance between the symbol mark
      and the logo mark should be 0.25X.
    • Symbol mark’s spatial regulation B
      In case the reproduction data cannot
      be applied to the CD, it can still be utilized
      by drawing. But the drawing has to be
      precise and in accordance with the
      regulations in a way that the SK identifier is
      not damaged.

Main color

SK’s colors consist of main colors and sub-colors. SK Red and SK Orange are the main colors of SK, representing SK. In particular, the color usage
standards should be complied with because the repetitive use of the same colors plays an important role in building the image of SK.

  • SK Red
    • Color Chip PANTONE® 186 C
    • RGB 234 / 0 / 44
    • HEX #EA002C
    • CMYK 0 / 100 / 81 / 4
  • SK Orange
    • Color Chip PANTONE® 158 C
    • RGB 255 / 122 / 0
    • HEX #F47725
    • CMYK 0 / 66 / 97 / 0

Sub-colors

Other than the main colors, the sub-colors of SK consist of SK Yellow, SK Green, SK Teal, SK Blue, SK Navy, SK Purple, SK Black, and SK White. The color regulations specified in this clause must be complied with in order to display consistent colors in various environments and channels.

    • SK Yellow
      • Color Chip PANTONE® 7408 C
      • RGB 251 / 188 / 55
      • HEX #FBBC05
      • CMYK 0 / 20 / 100 / 0
    • SK Green
      • Color Chip PANTONE® 2292 C
      • RGB 155 / 207 / 10
      • HEX #B3CF0A
      • CMYK 43 / 0 / 100 / 0
    • SK Teal
      • Color Chip PANTONE® 3275 C
      • RGB 0 / 154 / 147
      • HEX #009A93
      • CMYK 100 / 0 / 50 / 0
    • SK Blue
      • Color Chip PANTONE® 300 C
      • RGB 0 / 114 / 198
      • HEX #0072C6
      • CMYK 100 / 50 / 0 / 0
    • SK Navy
      • Color Chip PANTONE® 288 C
      • RGB 14 / 48 / 109
      • HEX #0E306D
      • CMYK 100 / 78 / 0 / 37
    • SK Purple
      • Color Chip PANTONE® 526 C
      • RGB 104 / 33 / 122
      • HEX #68127A
      • CMYK 75 / 100 / 0 / 0
    • SK White
      • Color Chip PANTONE® White
      • RGB 255 / 255 / 255
      • HEX #FFFFFF
      • CMYK 0 / 0 / 0 / 0
    • SK Black
      • Color Chip PANTONE® Black
      • RGB 0 / 0 / 0
      • HEX #000000
      • CMYK 0 / 0 / 0 / 100